Turning down the noise

It’s graphically appealing, textually thin, smartly formatted, and very interesting.  It’s a report called The Social Break-up and it was published this week by ExactTarget.  I got the heads-up from Krista Napier’s blog (link to her blog can be found just to the right on this page under Blogroll) so I can’t say I discovered the report on my own.  Nevertheless, I can add some color by saying I think the survey findings are spot on.  It’s good to see some data to support my view that corporations so easily risk tipping over their fan base’s tolerance for information when they email (directly or through Facebook), blog, and tweet too much.  More specifically, they erode the interest of people who were once engaged but who become jaded and irritated when companies communicate in too impersonal a way, too often, and about things that are rather inconsequential. Check it out. Its message should really be a strong word of caution to those who fail to understand that Internet-connected users are no different from the users of any other form of technology.  They want information that is interesting, preferably targeted to them as individuals, and respectful of their time (i.e. don’t fill my letter box at home with flyers, don’t waste my precious time by calling me on the phone at dinnertime, and don’t email me about the same topic you emailed me about yesterday or last week).

About Peter Armaly
I get jazzed by automation, big data, and blockchain tech. Business, technology, and fitness are things I understand. Scotch, wine, food, and fiction are things I appreciate.

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