The perils of only one reading

Much has been made of the perils of Twittering without thinking.  Examples abound of those who typed glibly and then suffered the wrath of hundreds, thousands, millions of people.  Although probably still too early to determine, recent inappropriate and insensitive tweets by Kenneth Cole posed an almost instant threat to his clothing empire.  And over this last week we had Nir Rosen destroying his entire career by typing and sending before he gave a second thought. 

This is why I believe each social media tool has its special purpose and since we live in unforgiving times, a mistake in usage can be costly in many ways.  Rosen lost his job, Cole probably lost a lot of money, but what we don’t know is how their hugely spread messages affected others.  We can guess but we will never know.

Facebook , LinkedIn, other similar sites are clearly successful at connecting people, even people who had no idea they could benefit from such connections. The trouble comes, of course, when that innocence of friending is abused.  Twitter is good when it is used to push concise thoughts that are, if measured and rated by individuals unknown to the sender, considered useful or even valuable.  Used in any other way, Twitter becomes nothing but noise, a swarm of gnats, mostly, but not always, harmless and annoying. And despite reports that blogging popularity is fading, I still feel it’s the wisest and smartest way to communicate your message on the Internet. Time for consideration is wise, there is no need to rush to be first, there is no winning in that. Give your words a first, second, and third reading. Then read them again and ask two questions:

  1. Does this make sense?
  2. Will the reader see any value at all in this string of words?

About Peter Armaly
I get jazzed by automation, big data, and blockchain tech. Business, technology, and fitness are things I understand. Scotch, wine, food, and fiction are things I appreciate.

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