A social media lesson

People connected with me know by now that I started with my new employer last week and those who I’ve had a conversation with know that the company found me on LinkedIn.  The business world is changing rapidly and yet that statement (about the company finding me on LinkedIn) still provokes surprise when I get into a conversation about the experience.  I’m surprised that people are surprised.  I guess I shouldn’t be.  Although LinkedIn has been around for quite a few years now, and I was an early adopter, it’s only been in the last couple of years that the population at large has begun to embrace it.  Let’s call it the Facebook effect.  Social media are certainly not defined by Facebook but that application’s stunning success has driven change and spawned a multiplier effect across generational, national, gender, and occupational lines.  It has opened the eyes of millions of people to the vast potential of connecting with others over the web.  Being part of that new behavior, and the degree to which it is embraced by individuals, says something important.  It is unwise to dismiss this phenomenon because you might not like the vehicle that is delivering it.  Social media are here to stay and if you want to be successful in today’s business world, it must be embraced fully.

What does fully mean?

  • a robust profile, complete with a photo of yourself.  Consider it a resume on steroids.  It’s your one chance to catch the eye of the automated software scouring the web looking for the best candidates to fill open positions.  Why a photo?  Because the absence of one says something too, that perhaps you’re not as confident as you should be if indeed you aspire to be in the position.
  • get active and be noticed: participate in the online communities via comments, professional feedback, advice, and/or recommendations.  Sorry but passivity and being only an observer will not help you.  If you’re interested in advancing in your career or vocation, the credentials acquired from school and work experience are still vital (no one can dispute that) but increasingly, employers are looking for people who are unafraid to distinguish themselves from the pack.

Finally, it never ends.  You must always pay attention to the online you.  Make sure it reflects you.

About Peter Armaly
I get jazzed by automation, big data, and blockchain tech. Business, technology, and fitness are things I understand. Scotch, wine, food, and fiction are things I appreciate.

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