Managing your social media

Social media is a wonderful thing.  It allows us to express ourselves in ways previously reserved for highly paid television personalities and dictators. Like a lab experiment gone wild, it can grow and produce something much greater than you had imagined. I’ve introduced myself to so many people I’ve never even met and I’ve benefited from it by seeing their posts on blogs, Twitter, LinkedIn, and Google+.  Conversely, I hope they’ve benefited in some way from my blog and the various tweets, posts, and comments I make on those same platforms.  I think, to some degree, social media should be seen as a contract between two people.  I connect with you and you connect with me and value is only realized when both sides each feel they get something out of it. If you’re on social media and only watching and listening to others, that’s fine.  As long the other person is okay with having a silent audience then things go along swimmingly. However,  if you do nothing but pump out stuff that is so obtuse that only you can possibly find it interesting or funny and you never comment (constructively) to, or retweet, content posted by others, you risk tipping the balance against you.

I connect with people on LinkedIn either because I send them invitations or they send them to me. I’m judicious about it. I see who they are, decide that they are in a field or role that is interesting to me.  Similarly, I Follow and accept Follows from people on Twitter using the same reasoning.  Here is my tactic for controlling the noise of social media….I prune my lists all the time. I disconnect from people on LinkedIn and Unfollow people on Twitter who seem to offer no value for me.  They produce too much noise about things only they seem to care about.  I realize that sounds harsh but time is precious.  So is my attention span.

About Peter Armaly
I get jazzed by automation, big data, and blockchain tech. Business, technology, and fitness are things I understand. Scotch, wine, food, and fiction are things I appreciate.

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