Thoughts on Twitter – II

Time to revisit the topic of Twitter.  It’s been about 4 months since I became active.  My employer is all over social media, something that makes it both an exciting and anxious place to work.  Exciting because it feels like all the energy in the economy and all the positive momentum is caught up in the vortexes generated by Twitter, Facebook, and Google +.  I know this is not entirely true.  There are certainly sectors that operate in blissful ignorance of social media (engineering firms, natural resources…basically, anything that is shielded from the consumer). But for everyone else, it’s jump in and jump in deep.  That’s what causes the anxiety, I think.

After 4 months I’ve learned:

  • you need to be choosy about who you follow.  Don’t automatically follow those who follow you.  Beyond the obvious ridiculous porn advances, you need to be aware of companies seeking your follower-ship.  You may end up being bombarded with auto tweets. Of course, the same is true of individuals.  Some start off with content that seems so interesting only to fade quickly into a pattern of sameness and a distinctive lack of imagination.
  • philosophers abound. I weed them out if I detect cliché.  That happens a lot.
  • Twitter can suck you in and before you know it 15 or 20 minutes have gone by.  Be careful.
  • it’s a great forum for getting real and serious information very quickly
  • it’s also a great place to get meaningless information just as quickly
  • the number of followers should not be your focus.  Instead, post quality and interesting content and the numbers will take care of themselves.

Bottom line for me: there is value and I learn things I didn’t know at a rate of speed that exceeds my expectations. It requires work though.  My advice is to be interesting, be involved, comment, post something unique, and always revisit your list of people you follow.  Prune out those who create meaningless noise.  After all, you wouldn’t let just anyone talk at you face to face.  Why allow it online?

About Peter Armaly
I get jazzed by automation, big data, and blockchain tech. Business, technology, and fitness are things I understand. Scotch, wine, food, and fiction are things I appreciate.

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