It was the headline that caught my eye in my Twitter stream among all the self-inflating and self-congratulatory proclamations that are increasingly causing me to turn away from the platform. Every so often I trip across a tiny gem buried in all that blandness and hyperbole and it reminds me of Twitter’s real power, which is self-curation. I can control what I want to see.

The headline was simply, The Coffin Maker.  Quality like this will drive my curation from now on.

Watch the video of a man who conducts himself in his work with a poetry of purpose, precision, and thought. These are traits, I can argue, that are transferable to any occupation. And yet these traits seem rarely to be consistently evident in our working world. Is it because he works in solitary? Or is it because of this?… “The first coffin I ever built was for my child.” A more painful sentence has likely never been uttered in the English language. Is that why he is so committed and thoughtful in his pursuit of the craft? I could almost imagine him an invention of Hemingway, but he isn’t. Cormac McCarthy could have cast him in one of his stark and raw perfections, but he didn’t. This guy is real and he may make you pause and begin to look differently at the things you do each day.